Fashion Trends

Whenever we come to France, one of the first things to do is stock up the fridge so a trip to the supermarket is always on day one's agenda before we can settle into all-out R 'n' R by the pool. 

Aside from the obligatory saucisson, crunch bars and ice lollies, I picked up a few other goodies this trip, namely some sunny coral espadrilles for $7 and some L'Oreal Elvive (or Elseve I should say) sun specific shampoo. I've never seen this Sun Repair range in the U.K (correct me if I'm wrong) so I instantly chucked a bottle in the trolley to try (anyone out there whose blonde hair has some kind of allergic reaction to the sun will hopefully understand my ridiculous enthusiasm!).

After two cloudy days, I was beginning to think I'd tempted fate with said shampoo, but the sun really came out to play today so after a long, chlorine-soaked swim, it looks like it might actually come in useful after all.

Anyone else find the emergence of Autumn Winter campaigns and editorials in the middle of high summer a little depressing? Obviously this is nothing new, but maybe this year it feels all the more disarming what with being in the tail-end of a heat wave and all. Leaves you feeling nostalgic for the summer you're right in the thick of.

Nevertheless, there's no denying how great some of the new campaigns are, Proenza Schouler, J.W.Anderson, Rag and Bone and Prada to name just a few favourites. And while Isabel Marant's campaigns tend to follow a tried-and-tested formula, they never fail to win me over, always perfecting that unique breed of classic girlish nonchalance that we all want a piece of and the A/W 2013 Etoile lookbook is no exception. 

If you buy one thing this week, make it one of these printed silk scarves by Topshop made in conjunction with Key to Freedom, a charity project that works to support vulnerable women in West Bengal by providing them with new skills, safe houses and a support network. 

Supporting those less fortunate than ourselves is always a good thing, but its made even better when the charitable purchase in question actually looks great and I think this project in particular manages to marry lovely design with a brilliant cause. I'm not a massive scarf person myself but these are big enough to use as a sarong on the beach and light enough to knot into a head scarf or turban (I actually feel a bit naked without something wrapped around my head on holiday right now).  Plus the beautiful Indian prints and tie-dye patterns are so summery and timeless I can see these becoming one of those failsafe things you throw in your suitcase year after year. 

You can read more about Topshop's Key to Freedom project on the Topshop blog.

My personal favorites are the Pink Fern Print and Green Tie Dye.